Consumers are willing to pay more for purposeful brands. Responsible Consumption (RC) brands have now overtaken ‘conventional’ brands in terms of growth rate (IRI and Boston Consulting Group’s 2015). The intention to engage with responsible brands is growing, and more and more people are now willing to pay a premium for this. How many brands in the market have this strong purpose? How many you can recognize because of their positive social impact? The answer is not so many...
There’s a huge opportunity for brands to become more responsible and for others to better communicate their positive impact, both internally and externally .
Brite is here to help, because we are GOOD BOOSTERS! We help good businesses thrive by supporting their internal and external marketing activities. By choosing BRITE you will be part of this Positive Loop!
Added value to your business
Not all company functions can be internalized due to limited resources and skills.
This results in:
companies using outside agency and freelance services
different agencies focusing on specific topics/items without an integrated strategic approach
a need to manage external services/agencies, which can make integrating different activities a challenge that can impact on overall outcomes
Major needs are in the areas of: