An online training platform for healthcare professionals on point of care testing.
European Consensus Conference on Antimicrobial Resistance.
Engagement campaign to launch a new solution for orthopaedic surgery.
Annual kick-off meeting.
External and internal engagement campaign about surgical solutions.
Educational videos on surgical solutions.
myPOCacademy
Connecting knowledge and training
myPOCacademy is an online training platform for healthcare professionals on point-of-care testing. The platform is developed by Abbott.
Project description
Brite has worked with this client since 2018 on a series of multifaceted projects incorporating both internal and external communications. We have supported the Client in translating strategy into effective Digital and BTL communication assets that support business development and build engagement.
Deliverables have included landing pages, newsletters, interactive presentations, event videos, and webinar support.
Our deep understanding of not only marketing and communication but also the medical field allowed for a successful long term collaboration with a growing scope of projects won
Chiara Caligara / Marketing and Sustainability Consultant
Akvile Mikalauskaite / Graphic Designer
Rachel England / Copy Writer
Smith & Nephew
Engagement Campaign
Smith & Nephew plc is a British multinational medical devices company.
Chiara Caligara / Marketing Lead
Karolina Nogalski / Marketing Lead and Project Coordinator
Akvile Mikalauskaite / Art Director
Brite partnered with the multinational medical equipment manufacturer to reinvigorate their team and deliver an internal communications campaign across 2020-2021. Brite designed and executed a campaign that strengthened product knowledge of the EVOS Plating System and generated a buzz internally.
The primary goal was to drive significant sales growth across all EMEA markets and to build a stronger bond amongst a team that had been dispersed due to the pandemic.
Brite have continued their partnership with Smith & Nephew for the second phase of this campaign.
Mölnlycke
Education and engagement
Molnlycke
Project description
Engagement campaign (internal and external use)
Concept: Humanising the solutions features and benefits, by translating the impact of our solutions into our daily life
Abbott
antimicrobial resistance conference
Abbott
Project description
Engagement campaign (internal and external use)
Concept: Humanising the solutions features and benefits, by translating the impact of our solutions into our daily life
Chiara Caligara / Marketing and Sustainability Consultant
Akvile Mikalauskaite / Graphic Designer
Danielle Anthony / Copy Writer
Abbott
kick-off conference
Abbott
Chiara Caligara / Marketing and Sustainability Consultant
Akvile Mikalauskaite / Graphic Designer
Danielle Anthony / Copy Writer
Mindfulness training
Project: website development + video production
Social media content
Video animation
Video animation
Video animation
Linkedin post
Linkedin post
Marketing tools: flyers
Content creation and editorial design
Digital campaigns: newsletters
Sustainability communication
Gentili Mosconi
Engaging with investors and partners
Brite supported Zurich Retreat in the development of marketing and communication tools to facilitate the presentation of their venture to potential partners and investors. Website, investors’ deck, brochure, newsletter and marketing collaterals have been realized.
Engaging with clients
Brite supported Lulu Loves Style, a new Australian fashion brand to define their brand identity and their online presence.
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