Marketing, Strategy and Sustainability
At Brite, we believe that every business can have a positive impact and our goal is to help them define their strategy, align it to their goals and communicate it through successful marketing campaigns.
Our approach is based on analysis, science, creativity and purpose.
Our solutions are designed to be simple, fast and affordable.
“Today’s smart marketers don’t sell products;
they sell benefit packages.”
― Philip Kotler
We tell your story
We tell your story by defining a link between what you are, what you do and how you communicate it. Nowadays having good products or services is not enough, companies are exposed to a complex network of stakeholders, from investors, to employees and clients who want to know what your brand stands for.
Our clients are corporations and SMEs operating in different industries, including pharmaceutical, medical device, construction and raw materials, real estate, consulting. We have a successful track record in serving companies operating in the business to business segment. We support their operations by designing effective strategic and marketing plans and improving their communication to drive stakeholders engagement. We are an agile organization, therefore we adjust our methodology and offers according to our customers needs.
Have a look at our latest thoughts, insights and market reviews
Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how your customers find you is invaluable information.
Many have been saying the future is female for some time now, but for a lot of us the future is already here, regardless of whether expired stereotypes still prevail in workplaces around the world. And even if evidence proving that women are assuming a greater portion of leadership roles is lacking (and it is, because progress is being made too slowly), there’s a lot to suggest that diversity, inclusiveness and forward-thinking attitudes on this topic are not just a matter of doing what’s right, it’s about doing what’s good for business.
Sales pipelines are called such for a reason. The whole process is an interconnection of various stages before leading to the bigger picture, which is the actual sale. And pipelines, often times, need a little cleaning to ensure the smooth flow of transactions. And that’s the main cause for the existence of Salesforce’s lead object. Having a hard time coursing through your sales funnel? Maybe it’s time for you to stop doing things the hard way, and allow the lead object to aid you with transforming that lead into a contact!
Social media has changed the lives of everyone who uses it, and depending on how individuals approach the prevailing social media platforms, it can be a very empowering tool. But as the saying goes, with great power comes great responsibility.
Yes, social media facilitates effortless communication, instantaneous information sharing, and smooth networking; but it’s become pretty clear that these benefits are not without their drawbacks.
Across the world, SMEs are integral to building and supporting economies, particularly in developing countries. According to the World Bank, formal SMEs contribute up to 60% of total employment and around 40% of GDP in emerging economies, and are responsible for 4 out of 5 new positions created in these economies. Here are four things worth considering about SMEs and the important role they play in the world of business.
A significant part of this long-term thinking and self-reflection deals specifically with employee well-being. Considering the fact that employees are often a company’s backbone and key brand ambassadors, the link between their well-being and their ability to perform their jobs at a consistent level seems obvious.
Though the digital world has made it easier for businesses to gain visibility and communicate more efficiently with customers, excelling in the digital marketplace isn’t always a given.
The internet and social media have had an immense impact on our world, and have become essential parts of almost everyone’s life. We can interact and communicate across the globe with ease, share information in real time, and conduct business at lightning speeds. They are undoubtedly a part of the global culture and it’s fairly safe to say that we’ve reached a point of no return; they are here to stay.
Beside the fact that many SME owners embark on their entrepreneurial journeys without a formal academic or professional background in the area of business management, getting a market or target audience to not only listen to but understand what all the passion is about is no easy task.
This is why it’s critical to strive for the best and be prepared for the worst, and more importantly, to remember that growing a business is not a sprint but a marathon.
What are the roots of commercial success in our globally connected era of constant change, technology disruption and the rapidly emerging, digitally proficient employee? Passion, competence, strategic decision making, a never say die attitude, or perhaps communications expertise? What would the CEO of one of the largest and most successful companies on the planet say in response to such a question? He would actually state none of these, important in themselves though they are.