shared value

“Shared value is not social responsibility, philanthropy, or sustainability, but a new way for companies to achieve economic success.”

Michael E. Porter and Mark Kramer, “Creating Shared Value,” Harvard Business Review

“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value”.

Strategy is the set of long term choices that an organization makes to distinguish itself from the competition.

What are the activities that make you unique?

How do you perform them differently than competitors?

What extra services can you offer to make your company unique?

What other activities can you improve in terms of operational efficiency in order to give your company more resources to focus on core (differentiating) activities?

Your Competitive advantage

Brite helps companies analyze their operations to identify and leverage activities that can help them succeed against the competition. We help you define your company’s distinct approach to competing and the competitive advantage on which it will be based.

Nowadays, the most innovative strategies combine both economic (core business strategy) and social aspects (environmental and societal impact). This implies that companies must define their corporate social purposes, addressing societal needs and challenges through the business itself.

shared value

The new competitive advantage is being able to create shared value.

Our methodology is based on two main steps

  • Industry structure analysis to understand the profitability of the industry _ Michael Porter’s Five Forces Framework

  • Strategic positioning within the industry to define how your company can achieve superior profitability within the industry

Shared Value

Our approach is rooted in the concept of Shared Value, which asserts that companies could gain a competitive advantage and generate profits by helping to overcome the social and environmental issues included in the United Nations Sustainable Development Goals (SDGs).