Consumers are willing to pay more for purposeful brands. Responsible consumption (RC) brands have now overtaken ‘conventional’ brands in terms of growth rate (IRI and Boston Consulting Group’s 2015). Intention to shop more intentionally is becoming action and more and more people are now willing to pay more for a responsible brand.
How many brands in the market have this strong purpose? How many you can recognize because of their positive social impact? The answer is, not so many..... The opportunity is huge! For many brands to become more responsible and for others to better communicate internally and externally their CSR and sustainability activities.
Not convinced yet? Discover learn more about why you should chose Brite!