Posts in marketing
How to Use SEO in Your Digital Marketing Strategy

Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how your customers find you is invaluable information.

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Why Salesforce Lead Object Is Essential for Success in Sales and Marketing

Sales pipelines are called such for a reason. The whole process is an interconnection of various stages before leading to the bigger picture, which is the actual sale. And pipelines, often times, need a little cleaning to ensure the smooth flow of transactions. And that’s the main cause for the existence of Salesforce’s lead object. Having a hard time coursing through your sales funnel? Maybe it’s time for you to stop doing things the hard way, and allow the lead object to aid you with transforming that lead into a contact!

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The Brite Side of Social Media

Social media has changed the lives of everyone who uses it, and depending on how individuals approach the prevailing social media platforms, it can be a very empowering tool. But as the saying goes, with great power comes great responsibility.

Yes, social media facilitates effortless communication, instantaneous information sharing, and smooth networking; but it’s become pretty clear that these benefits are not without their drawbacks.

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The Digital World: A Double-Edged Sword

The internet and social media have had an immense impact on our world, and have become essential parts of almost everyone’s life. We can interact and communicate across the globe with ease, share information in real time, and conduct business at lightning speeds. They are undoubtedly a part of the global culture and it’s fairly safe to say that we’ve reached a point of no return; they are here to stay.

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Welcome to the Experience Economy

Along with the increasing power consumers are wielding over businesses, data has revealed that we are spending less money on buying things and more on doing things. It really comes down to reassessing the price and value of owning things, especially the traditional milestone purchases that many are now forgoing; like cars and houses. It seems increasingly clear that consumers are choosing access over ownership, which is really what the Experience Economy is all about.

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Marketing for SMEs in the Digital Era

Small and medium-sized enterprises (SMEs) represent the vast majority of businesses around the globe, and are major contributors in terms of innovation, job creation, and socioeconomic progress. As technology continues to influence business practices, and more products and services are being sold online, digital tools are rapidly increasing in value among SMEs.

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Communicating CSR Initiatives: Engaging Through Social Media

Corporate Social Responsibility (CSR) initiatives are becoming more and more prevalent among businesses of all sizes, and much of it has to do with the fact that modern consumers are holding companies to a higher standard.

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Navigating the Era of Social Media

“Social media is web-based communications tool that enables people to interact with each other by both sharing and consuming information.” Social media is becoming an integral part of online life as social websites and applications continue to proliferate, while most traditional online media include social components, such as comment fields for users. 

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What's Marketing?

Many people think marketing is advertising (on TV, Radio, Newspapers or Magazines) or public relations (events, exhibitions and congresses) developed by big corporations, something very far away from our common and daily life, but this is not true.  

Marketing is much more; it's everything you do to present your personal or company brand to the rest of the world, it's your way of introducing your values into society.

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