How to Use SEO in Your Digital Marketing Strategy

Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how your customers find you is invaluable information.

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Girls, the Future is NOW!

Many have been saying the future is female for some time now, but for a lot of us the future is already here, regardless of whether expired stereotypes still prevail in workplaces around the world. And even if evidence proving that women are assuming a greater portion of leadership roles is lacking (and it is, because progress is being made too slowly), there’s a lot to suggest that diversity, inclusiveness and forward-thinking attitudes on this topic are not just a matter of doing what’s right, it’s about doing what’s good for business.

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Why Salesforce Lead Object Is Essential for Success in Sales and Marketing

Sales pipelines are called such for a reason. The whole process is an interconnection of various stages before leading to the bigger picture, which is the actual sale. And pipelines, often times, need a little cleaning to ensure the smooth flow of transactions. And that’s the main cause for the existence of Salesforce’s lead object. Having a hard time coursing through your sales funnel? Maybe it’s time for you to stop doing things the hard way, and allow the lead object to aid you with transforming that lead into a contact!

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The Brite Side of Social Media

Social media has changed the lives of everyone who uses it, and depending on how individuals approach the prevailing social media platforms, it can be a very empowering tool. But as the saying goes, with great power comes great responsibility.

Yes, social media facilitates effortless communication, instantaneous information sharing, and smooth networking; but it’s become pretty clear that these benefits are not without their drawbacks.

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Four Points that Reinforce the Importance of SMEs

Across the world, SMEs are integral to building and supporting economies, particularly in developing countries. According to the World Bank, formal SMEs contribute up to 60% of total employment and around 40% of GDP in emerging economies, and are responsible for 4 out of 5 new positions created in these economies. Here are four things worth considering about SMEs and the important role they play in the world of business.

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The Digital World: A Double-Edged Sword

The internet and social media have had an immense impact on our world, and have become essential parts of almost everyone’s life. We can interact and communicate across the globe with ease, share information in real time, and conduct business at lightning speeds. They are undoubtedly a part of the global culture and it’s fairly safe to say that we’ve reached a point of no return; they are here to stay.

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Thinking Long Term. Always.

Beside the fact that many SME owners embark on their entrepreneurial journeys without a formal academic or professional background in the area of business management, getting a market or target audience to not only listen to but understand what all the passion is about is no easy task.

This is why it’s critical to strive for the best and be prepared for the worst, and more importantly, to remember that growing a business is not a sprint but a marathon.

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Think you are smart? Forget it, that’s the last thing one top global CEO would want you to be!

What are the roots of commercial success in our globally connected era of constant change, technology disruption and the rapidly emerging, digitally proficient employee? Passion, competence, strategic decision making, a never say die attitude, or perhaps communications expertise? What would the CEO of one of the largest and most successful companies on the planet say in response to such a question? He would actually state none of these, important in themselves though they are.

 

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Sustainable Growth, Growing Sustainably, and the Difference Businesses can Make

The natural environment, and the world’s relationship with it, are factors that businesses can no longer continue to brush under the global rug.

Once upon a time climate change and global warming were seen as potential threats we might have been able to avoid if we addressed our impact on the natural world and its finite resources.

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Welcome to the Experience Economy

Along with the increasing power consumers are wielding over businesses, data has revealed that we are spending less money on buying things and more on doing things. It really comes down to reassessing the price and value of owning things, especially the traditional milestone purchases that many are now forgoing; like cars and houses. It seems increasingly clear that consumers are choosing access over ownership, which is really what the Experience Economy is all about.

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Redefining Success With the Social Enterprise Model

For Michael Porter and Mark Kramer, co-authors of the article Shared Value, there has been a looming need to reconnect the success of companies with social progress. They believe that, “Companies could bring business and society back together if they redefined their purpose as creating shared value – generating economic value in a way that also produces value for society by addressing its challenges.” The pair asserts that a shared value approach to business can drive innovation and productivity while creating competitive advantages and addressing human needs. What they are ultimately alluding to is what many social enterprises are doing through their business models.

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Embracing Digital Tourism and the Rise of Sharing Economies

The travel industry has been completely revolutionized since going digital, and stands out as one of the clearest examples of just how connected we have become across the world. Plus, with over 148.3 million people making online accommodation, tour and activity reservations each year, it’s safe to say that the internet and tourism now go hand-in-hand.

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Marketing for SMEs in the Digital Era

Small and medium-sized enterprises (SMEs) represent the vast majority of businesses around the globe, and are major contributors in terms of innovation, job creation, and socioeconomic progress. As technology continues to influence business practices, and more products and services are being sold online, digital tools are rapidly increasing in value among SMEs.

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Communicating CSR Initiatives: Engaging Through Social Media

Corporate Social Responsibility (CSR) initiatives are becoming more and more prevalent among businesses of all sizes, and much of it has to do with the fact that modern consumers are holding companies to a higher standard.

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Strategic Insights for a Successful Scale Up

One of the biggest challenges any startup or SME can face is getting tangled up in the bureaucracy and organizational inertia that characterizes many big organizations. As companies scale and add more product lines or services and employees, decisions take longer to be make, implement and adjust, according to the market reception.

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Sidestepping Traditional Business Attitudes with TOMS

The story of TOMS shoes is one of hard work, a fearless entrepreneurial spirit and a positive global movement. TOMS is a fashion brand with an inner scope, supporting communities in need through the sales of its products, and engaging customers by creating awareness of the needs of others. 

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Navigating the Era of Social Media

“Social media is web-based communications tool that enables people to interact with each other by both sharing and consuming information.” Social media is becoming an integral part of online life as social websites and applications continue to proliferate, while most traditional online media include social components, such as comment fields for users. 

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Keeping Your Motivation High

With inspired workers we keep a positive work culture. Encourage yourself, your colleagues and your teams to find a way to identify. Make time to include things in your schedule that will gratify you and remind you of the true reason why you do all you do. After all, we are in charge of our own happiness.         

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