Consumers are willing to pay more for purposeful brands.
Responsible consumption (RC) brands have now overtaken ‘conventional’ brands in terms of growth rate (IRI and Boston Consulting Group’s 2015).
Intention to shop for a responsible brand is becoming action and more and more people are now willing to pay a plus for it.
How many brands in the market have this strong purpose? How many you can recognize because of their positive social impact? The answer is, not so many.....
The opportunity is huge! For many brands to become more responsible and for others to better communicate internally and externally their positive impact.
Brite is here to help, because we are GOOD BOOSTERS!
We help good businesses to thrive by supporting their internal and external marketing activities.
By choosing BRITE you will be part of this Positive Loop!
Not all company functions can be internalized due to limited resources and skills.
Major needs are in the areas of:
This results in:
companies using outside agency and freelance services
different agencies focusing on specific topics/items without an integrated strategic approach
a need to manage external services/agencies, which can make integrating different activities a challenge that can impact on overall outcomes