Marketing, Strategy and Sustainability
At Brite, we believe that every business can have a positive impact.
Our solutions integrate marketing, strategy and sustainability to enhance business results.
We help businesses define their strategy, align it to their goals, and communicate their values through successful marketing campaigns.
Our approach is based on analysis, science, creativity and purpose, and is designed to be simple, fast and affordable.
“Today’s smart marketers don’t sell products;
they sell benefit packages.”
― Philip Kotler
We tell your story
We tell your story by creating a clear link between what you are, what you do and how you communicate it. Nowadays, having good products or services is not enough, companies are exposed to a complex network of stakeholders: from investors, to employees and clients who want to know what your brand stands for.
ESG issues are top of mind for top executives
A recent study performed by Harvard Business Review involving senior executives, investors (BlackRock and State Street), asset owners, and government pension funds revealed that Environmental, Social and Governance (ESG) issues are almost universally top of mind for these stakeholders. Moreover, investors are integrating sustainability issues into their investing criteria and corporate leaders are being held accountable for ESG performance by shareholders.
Our approach is based on the following analysis
What you sell
Your products or services and how you drive value for your clients, society and the environment (shared value)
How you do it
Your operations and how they align with the UN sustainable development goals
What you say
Your marketing and communication strategy, and how you engage with different stakeholders
Our clients are corporations and SMEs operating in different industries, including pharmaceutical, medical device, construction, forestry operations, real estate, and consulting. We have a successful track record in serving companies that operate in the business-to-business segment. We support their operations by designing effective strategic and marketing plans and improving their communication to drive stakeholder engagement. We are an agile organization, therefore we adjust our methodology and offers according to customer needs.
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“ Our prime purpose in this life is to help others. And if you can't help them, at least don't hurt them.”